It bothers me every time I see one person, or even just two people riding in a Ford Excursion, Ford's largest and most extreme SUV. It's way too extreme, such an enormous vehicle for just one person. I don't like it. I also don't want for to kill off the Excursion because of it's massive gas guzzling persona. There is a market for huge SUV's. There are people whose perfect vehicle is the Excursion for what they do. But just because you want a large vehicle? No.
(Don't think of larger vehicles as being safer. Bigger cars are more dangerous.)
So Ford should make the Excursion more expensive.
Make it cost way more money. But with that extra cost, be sure the Excursion is extremely durable, able to take huge amounts of abuse, with a bullet proof drive train and immense towing capacity. Sell them with unparalleled customer support.
Make it amazing, but at a price.
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