The Thought That Counts

When giving gifts it is often said, "It's the thought that counts".
But that can be a bit misleading.
It isn't the actual thought, but the thought, the individual thought, that was put into the gift.
The thought of, "oh, I'll pick up a gift for them" doesn't really count.
You must think of what a gift will mean to someone, and now just when they receive the gift, but what it means when when they are given the gift from you. Whether you like it or not, you are part of the gift you give.
The exception to this could be a toaster given at a wedding. Something chosen off a large list of items a couple wants. Not much thought goes into giving those gifts, but a good amount of thought may have gone into choosing which gifts are requested.
So when you give gifts, think of what the gift will mean to the person you give it to.
The same exact gift can mean two different thing from two different people, so put some thought into the gifts you give, it matters.