Tuesday, November 25, 2008

How to sell SUVs - for the auto industry based in Detroit

It's clear that people are buying fewer SUVs now after the recent spike in fuel prices, and after the huge change of smaller more efficient (and easier to park) cars becoming more trendy.

But there are still people out there who need SUVs. And currently with the economy not doing so great there are many people trying to sell their SUVs for something smaller.  Some car dealers even stopped accepting trade-in SUVs because they could not sell them themselves.

So here is what detroit needs to do:
Next year, only build, say, 1,000 of each model of each SUV.  Don't make it a special edition, or make any sort of anything special about it, just limit it to 1,000.  When they are gone, they will be gone, and the resale value of  all other SUVs will increase.  There are people that need them, so lets not have all the extra ones just sitting around.   And then you will not have all these extra ones sitting around the following year that you need to sell at a loss just to get them off the lot.

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